LEAD GENERATION For B2B and Small Companies




How to optimize your lead generation website

VALUE POINT is a website design company which offers creative lead generation design services that are beautiful and powerful to attract customer to your website. Whether you need a new business website or have an established website but looking to improve your lead generation on the site, we can help you design a web which generate leads for your business. A lead is a prospective customer or client who is in need of the products or services and has budget for the same. We build custom website design & development which are a modern design, user-friendly interface, responsive for mobile, SEO-friendly, and latest technology. 

A website design should promote conversions. This is possible with brand image and need to address pain points.

Value Point offers the following for through a lead generation website

1. Website Customization to reflect branding and improve website traffic

Based on business needs, website are customized to reflect business theme. This creates branding for a lead generation website. This adds to personalization and helps identity building. Color and logo also improves branding. 

2. Website Design to facilitate search for more lead conversions

Acceptance and conversions improve with a search facility. Search helps customers to exactly retrieve details and thus helps conversions.

3. Word press CMS 

Word press is the most widely used CMS system and supports SEO for websites.

4. Secure opt-ins to capture leads 

Security is a huge trust factor in digital marketing.

Leads capture is promoted by opt-ins.

5. Basic SEO for lead generation

Basic SEO implies creating pages in right style like without broken links.

This will make it easy for search engines to retrieve the pages and thus 

build professional quality. This will make it easy to build.

6. Google analytics for more leads

Google analytics helps to check and  increase the website’s conversion rate to get more leads.

7. Blogging improves website rank

Blogs with target keywords are great ways to improve ranks and lead generation. Blogs are also shared in social media and via emails to improve rank.

B2B companies that blog generate 67% more leads per month than those who do not.

8. Social Media Marketing

Social media content will direct users to website thereby increasing traffic.

9. Email Marketing 

Sending relevant information to a qualified email list will drive people to websites. Similarly emails can be sent for new blog posts.

10. Referral Traffic 

Relevant content will drive traffic which in turn will create referral posts in related websites.

11. Other methods

Some other methods to improve conversions are

a. A/B testing

b. Case studies

c. Conversion Forms 

Implementing all these tactics together as a part of one comprehensive strategy is known as an inbound marketing strategy. Inbound marketing strategies are focused on generating quality content that will rank high up on search engine results pages, be shared on social media, and then emailed to a dedicated email list through a trusted email service provider (ESP).



You will receive the report in your email address.

Value Point